Complete MBA For Dummies, 2nd Edition
By Dr. Kathleen Allen, Ph.D., Peter Economy
ISBN: 978-0-470-19429-4
Format: Paper
Pages: 432 Pages
Pub. Date: December 2007
Description
Author Information
Table of Contents
Read Excerpt: Chapter (PDF)
Read Excerpt: Table of Contents (PDF)
Read Excerpt: Index (PDF)
Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
* Know and respond to your customers’ needs
* Handle budgets and forecasts
* Recruit and retain top people
* Establish and run employee teams
* Use Sarbanes-Oxley to your company’s advantage
* Negotiate with the best of them
* Build long-term relationships with clients
* Avoid common managerial mistakes
* Improve cash flow
* Market your products and services
* Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
About This Book
Complete MBA For Dummies, 2nd Edition, is full of useful information, tips,
and checklists that will help anyone who aspires to lead, manage, or
participate in a business at a high level of competence. Your current level
of leadership and management experience doesn’t matter. For a fraction of
the amount you’d pay to get your MBA, we provide you with an easily
understandable roadmap to navigate today’s most innovative and effective
business techniques and strategies. And if you already have your MBA, you’ll
find that this book is a handy refresher and reference guide that you can
carry with you wherever you go.
More good news is that the information you find within the covers of this
book is firmly grounded in the real world. It isn’t an abstract collection of
theoretical mumbo-jumbo that sounds good but doesn’t work when you put
it to the test. No, we’ve culled the best information, the best strategies, and
the best techniques — the same ones that professors teach in today’s top
business schools. In short, this book is a toolbox full of solutions to your
every business question and problem.
And this book is fun (at least we think so!). Running a business doesn’t have
to be a bore. In fact, it can be a lot of fun. We help you to maintain a sense of
humor in the face of the challenges that all businesspeople face from time to
time. We’re happy to say, though, that there will be many more days when the
satisfaction of inspiring a team to develop an innovative new product or service,
or hitting a new sales record, will bring you a greater sense of fulfillment
than you ever imagined.
Finally, this book will inspire you with stories from some of today’s most
innovative and successful businesses — including Amazon.com, Whole Foods
Market, MySpace, General Electric Medical Systems, and many more.
Download:
http://rapidshare.com/files/140267654/Complete_MBA.rar
